TOI COUTURE BRAND STORY
1985 - In small room everything begun
A dream come true...
1988- We understood the passion for Brides
From Women’s Fashion to Fairytale Wedding Gown
Born to design exquisite women’s fashion, the brand soon ventured into creating fairytale wedding dresses. With every gown crafted to perfection, it quickly gained recognition, becoming the go-to choice for brides in Terni and beyond, building a reputation for timeless elegance and unparalleled craftsmanship.
1990 - We developed bridal passion
The Brand expansion
What started as a local bridal business soon blossomed into a nationwide sensation. In a renovated unused room of own house, the first sewing workshop was set up, where dreams of creating stunning wedding gowns came to life, sparking a journey of growth, innovation, and widespread acclaim.
1997 - Si Sposa Italia Collezioni
A new Chapter begun
In 1997, after years of growth, the brand earned its place at the prestigious “Si Sposa Italia Collezioni” in Milan. There, its exquisite wedding gowns were showcased to international buyers, marking a turning point in the brand’s global recognition and success.
1999 - World wide Brand
The Brand expansion
What started as a local bridal business soon blossomed into a nationwide sensation. In a renovated unused room of own house, the first sewing workshop was set up, where dreams of creating stunning wedding gowns came to life, sparking a journey of growth, innovation, and widespread acclaim.






2001 - The Bridal coloured Style
A new vision of Wedding Gown
Toi Couture revolutionized bridal fashion by introducing romantic wedding gowns in soft pastels and bold, vibrant colors, breaking free from the traditional white dress. This fresh vision set new trends, positioning the brand as an icon and inspiring countless others to embrace colorful bridal fashion worldwide.
2005 - A new Head Quarter
A new Chapter begun

2018 - Baci Stellari
Baci Stellari - Valeria Marini
Toi Couture collaborated with TV personality and singer Valeria Marini to create an exclusive high-fashion bridal and ceremony collection under her “Baci Stellari” brand. The partnership blended Marini’s glamorous style with Toi Couture’s exquisite craftsmanship, resulting in a luxurious, one-of-a-kind collection for brides and special occasions.
2019 - 80th Edition Miss Italia
Miss Italia
Toi Couture’s exquisite wedding gowns were selected by Miss Italia to dress the 40 finalists during the 80th edition’s grand finale, broadcast live on Rai 1. This collaboration continued for the next three years, with the brand’s gowns becoming a symbol of elegance in the prestigious beauty contest.


