TOI COUTURE BRAND STORY

1985 - In small room everything begun

A dream come true...

In the center of Italy, in the small town of Saint Valentine, patron saint of lovers, a small fashion brand was born. Inspired by romance and craftsmanship, it began creating high-quality women’s apparel and, soon after, exquisite bridal gowns, blending love, elegance, and passion into every stitch.
1988- We understood the passion for Brides

From Women’s Fashion to Fairytale Wedding Gown

Born to design exquisite women’s fashion, the brand soon ventured into creating fairytale wedding dresses. With every gown crafted to perfection, it quickly gained recognition, becoming the go-to choice for brides in Terni and beyond, building a reputation for timeless elegance and unparalleled craftsmanship.

1990 - We developed bridal passion

The Brand expansion

What started as a local bridal business soon blossomed into a nationwide sensation. In a renovated unused room of own house, the first sewing workshop was set up, where dreams of creating stunning wedding gowns came to life, sparking a journey of growth, innovation, and widespread acclaim.

1997 - Si Sposa Italia Collezioni

A new Chapter begun

In 1997, after years of growth, the brand earned its place at the prestigious “Si Sposa Italia Collezioni” in Milan. There, its exquisite wedding gowns were showcased to international buyers, marking a turning point in the brand’s global recognition and success.

1999 - World wide Brand

The Brand expansion

What started as a local bridal business soon blossomed into a nationwide sensation. In a renovated unused room of own house, the first sewing workshop was set up, where dreams of creating stunning wedding gowns came to life, sparking a journey of growth, innovation, and widespread acclaim.

2001 - The Bridal coloured Style

A new vision of Wedding Gown

Toi Couture revolutionized bridal fashion by introducing romantic wedding gowns in soft pastels and bold, vibrant colors, breaking free from the traditional white dress. This fresh vision set new trends, positioning the brand as an icon and inspiring countless others to embrace colorful bridal fashion worldwide.

2005 - A new Head Quarter

A new Chapter begun

In 2005, the company moved to a new, expansive production facility, with dedicated spaces for offices, production, and a showroom. This strategic move fueled its expansion into new markets, including the Middle East, Japan, America, and the UK, elevating the brand’s global presence.
2018 - Baci Stellari

Baci Stellari - Valeria Marini

Toi Couture collaborated with TV personality and singer Valeria Marini to create an exclusive high-fashion bridal and ceremony collection under her “Baci Stellari” brand. The partnership blended Marini’s glamorous style with Toi Couture’s exquisite craftsmanship, resulting in a luxurious, one-of-a-kind collection for brides and special occasions.

2019 - 80th Edition Miss Italia

Miss Italia

Toi Couture’s exquisite wedding gowns were selected by Miss Italia to dress the 40 finalists during the 80th edition’s grand finale, broadcast live on Rai 1. This collaboration continued for the next three years, with the brand’s gowns becoming a symbol of elegance in the prestigious beauty contest.